Bài viết này mình tổng hợp các câu hỏi trắc nghiệm môn Market Leader 3 Intermediate để các bạn sinh viên khối ngành kinh tế có điều kiện ôn luyện để chuẩn bị cho các kỳ thi giữa kỳ và cuối kỳ.
1. Using an existing name on another type of product. (A, p.7)
A. awareness
B. image
C. stretching
D. range
2. How familiar people are with a brand. (A, p.7)
A. awareness
B. image
C. loyalty
D. range
3. Consumer who always buy Levi’s when they need a new pair of Jeans are showing …….. (B, p.7)
A. brand awareness
B. brand loyalty
C. brand stretching
D. brand name
4. Not enough people recognize our logo; we need to spend a lot more on raising brand
……… (B, p.7)
A. brand awareness
B. brand loyalty
C. brand stretching
D. brand name
5. The creation of Virgin Cola, Virgin Air, Virgin Rail and Virgin Bride is an example of ………. (B, p.7)
A. brand awareness
B. brand loyalty
C. brand stretching
D. brand name
6. The introduction of a product to the market. (B, p.7)
A. product range
B. product lifecycle
C. product launch
D. product placement
7. Not enough people recognize our logo; we need to spend a lot more on raising brand
……… (B, p.7)
A. brand awareness
B. brand loyalty
C. brand stretching
D. brand name
8. The ideas and beliefs people have about a brand. (A, p.7)
A. Awareness
B. Image.
C. Stretching
D. Range
9. A product ……… consists of introduction, growth, maturity and decline. (B, p.7)
A. range
B. lifecycle
C. launch
D. placement
10. When products are used in films or TV programmes. (A, p.7)
A. Product range
B. Product lifecycle
C. Product launch
D. Product placement
11. The set of products made by company. (A, p.7)
A. Product range
B. Product lifecycle
C. Product launch
D. Product placement
12. The length of time people continue to buy a product. (A, p.7)
A. Product range
B. Product lifecycle
C. Product launch
D. Product placement
13. Coach, like many other companies, is ……… its products to reduce costs.(C, p. 8)
A. outsourcing
B. produced
C. sourced
D. producing
14. The name given to a product by the company that makes it.(A, p. 87
A. Brand loyalty
B. Brand name
C. Brand image
D. Brand awareness
15. This year we ……….. to develop a brand with personalty.
A. try
B. tried
C. are trying
D. are tried
16. When a company has a new product, it gives it a catchy ……….. (A, p.4)
A. brand
B. name
C. awareness
D. symbol
17. A good product is one that can ………. most, or all, of the customer’s expectation. (A, p.4)
A. help
B. meet
C. supply
D. serve
18. A market ……… is a group of customers of a similar age, income level and social class.
A. share
B. follower
C. leader
D. segment
19. When we arrived the ………… was closed and there were no cabs at all. (B, p.15)
A. freeway
B. motorway
C. elevator
D. subway
20. There are some signs, at the US at least, that the airlines are at last attempting to respond to customer………..
A. dissatisfaction.
B. satisfaction
C. demand
D. misbehaviour
21. Many analysts ……. alcohol for the phenomenon called “air rage” (A, p.8)
A. concern
B. blame
C. harm
D. criticise
22. At our hotel, we give our ……… more than a high –quality experience, we get them to enjoy the Korona way of life.
A. customers
B. guests
C. tourists
D. shoppers
...... Bộ đề có tới hơn 280 câu, để dễ theo dõi bài viết, các bạn tải file đầy đủ ở phía dưới......
A. awareness
B. image
C. stretching
D. range
2. How familiar people are with a brand. (A, p.7)
A. awareness
B. image
C. loyalty
D. range
3. Consumer who always buy Levi’s when they need a new pair of Jeans are showing …….. (B, p.7)
A. brand awareness
B. brand loyalty
C. brand stretching
D. brand name
4. Not enough people recognize our logo; we need to spend a lot more on raising brand
……… (B, p.7)
A. brand awareness
B. brand loyalty
C. brand stretching
D. brand name
5. The creation of Virgin Cola, Virgin Air, Virgin Rail and Virgin Bride is an example of ………. (B, p.7)
A. brand awareness
B. brand loyalty
C. brand stretching
D. brand name
6. The introduction of a product to the market. (B, p.7)
A. product range
B. product lifecycle
C. product launch
D. product placement
7. Not enough people recognize our logo; we need to spend a lot more on raising brand
……… (B, p.7)
A. brand awareness
B. brand loyalty
C. brand stretching
D. brand name
8. The ideas and beliefs people have about a brand. (A, p.7)
A. Awareness
B. Image.
C. Stretching
D. Range
9. A product ……… consists of introduction, growth, maturity and decline. (B, p.7)
A. range
B. lifecycle
C. launch
D. placement
10. When products are used in films or TV programmes. (A, p.7)
A. Product range
B. Product lifecycle
C. Product launch
D. Product placement
11. The set of products made by company. (A, p.7)
A. Product range
B. Product lifecycle
C. Product launch
D. Product placement
12. The length of time people continue to buy a product. (A, p.7)
A. Product range
B. Product lifecycle
C. Product launch
D. Product placement
13. Coach, like many other companies, is ……… its products to reduce costs.(C, p. 8)
A. outsourcing
B. produced
C. sourced
D. producing
14. The name given to a product by the company that makes it.(A, p. 87
A. Brand loyalty
B. Brand name
C. Brand image
D. Brand awareness
15. This year we ……….. to develop a brand with personalty.
A. try
B. tried
C. are trying
D. are tried
16. When a company has a new product, it gives it a catchy ……….. (A, p.4)
A. brand
B. name
C. awareness
D. symbol
17. A good product is one that can ………. most, or all, of the customer’s expectation. (A, p.4)
A. help
B. meet
C. supply
D. serve
18. A market ……… is a group of customers of a similar age, income level and social class.
A. share
B. follower
C. leader
D. segment
19. When we arrived the ………… was closed and there were no cabs at all. (B, p.15)
A. freeway
B. motorway
C. elevator
D. subway
20. There are some signs, at the US at least, that the airlines are at last attempting to respond to customer………..
A. dissatisfaction.
B. satisfaction
C. demand
D. misbehaviour
21. Many analysts ……. alcohol for the phenomenon called “air rage” (A, p.8)
A. concern
B. blame
C. harm
D. criticise
22. At our hotel, we give our ……… more than a high –quality experience, we get them to enjoy the Korona way of life.
A. customers
B. guests
C. tourists
D. shoppers
...... Bộ đề có tới hơn 280 câu, để dễ theo dõi bài viết, các bạn tải file đầy đủ ở phía dưới......
1. Link tải bộ trắc nghiệm Market Leader 3 Intermediate KHÔNG đáp án
2. Link tải bộ trắc nghiệm Market Leader 3 Intermediate CÓ đáp án
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